About The Automation Brokers
Many manufacturers want to invest in automation, but a combination of capacity, cost and internal capability hamper progress.
That's why we established The Automation Brokers, independently dedicated to connecting manufacturing companies with the right technology partners to implement transformative automation and solutions. Without the consulting price tag.
New Zealand has the capability to support any manufacturer to on their automation journey; we just don't do a great job of talking about it!
That's where we come in, rapidly validating you're automating the right processes and matching you to the right technology partners with a track record of delivering.
Who are we?
The Automation Brokers was founded and is led by Frank Phillips.
Growing up surrounded by manufacturing, after university, he worked across multiple roles in automotive and aerospace manufacturing environments across Europe, primarily in operations management.
In 2019, Frank moved to New Zealand and applied his extensive operational excellence knowledge to assist manufacturing clients nationwide. His experience spans diverse industries, he's helped make everything from sheep skins to rockets.
In 2020, Frank became the first Certified SIRI (Smart Industry Readiness Index) Assessor in Australasia, developing roadmaps for manufacturers adopting technology across their organizations. This initiative led to the 'Smart Factory Assessment' funded by Callaghan Innovation, resulting in over 120 assessments completed nationwide.
Through his years of operations management and consulting, Frank identified key trends and barriers to progress for manufacturers, which led to the creation of Fulcrum.


